Young Sng: Sounds of South Africa

Siphelele, Young SNG, Ngxaza is an independent hip-hop and R&B artist based in Cape Town, South Africa. Music has been a part of his life since childhood singing along to the music has been a part of his life since childhood singing along to the radio and mimicking the artists he heard like Black Mambhazo and Ricky Rick. As he got older, he started to write his own lyrics, poems, and experiment with different styles and sounds. He released his first song at the age of 19, and he’s been developing his craft ever since. He’s been lucky to work with some amazing producers such as Dude Lil Beats and many more other inspiring musicians.

I'm originally from South Africa, and my music is definitely influenced by the sounds and styles of my home country. During the holiday season, I find myself incorporating elements of African rhythms, instrumentation, and storytelling into my music. I also like to explore personal memories and experiences of spending the holidays with my family and friends. These influences help me create a truly unique and authentic holiday sound.

The holiday season is a special time of year for me. I love the sense of togetherness and joy that comes with the holidays. It's a time when I like to reflect on the year that's passed and set goals for the new year ahead. In terms of my music, I find that the holidays bring out a different side of me. I often write more introspective and personal songs during this holiday season. My creative process begins by identifying a specific emotion or feeling I wish to convey in my music. Crafting a melody or chord progression that mirrors that emotion follows. Adding lyrics and refining the song's structure comes next. My goal is to create narrative-driven songs that resonate emotionally, aiming to inspire, comfort, and uplift those who listen, fostering a meaningful connection through my music.

I aim for my music to create connection and shared experiences, making people feel less alone. I hope it inspires reflection and appreciation for the beauty and joy of the season, ultimately bringing people together and spreading happiness and peace. My work has transformed from introspective to socially conscious, reflecting the times. Experimenting with various musical styles and production techniques has led to a diverse body of work. Life experiences, encounters, and societal events have shaped my evolution as an artist over the years.

Balancing creative expression and industry demands is crucial. I aim for music true to my vision and personal experiences while ensuring accessibility and commercial appeal. Trusting my intuition, staying true to myself, and being open to feedback allow me to stay authentic while manifesting my dream. I'm happy to share the inspiration behind my work. "Like A Star" draws from childhood memories of striving to be a musician and the gratitude I felt for choosing the road of music. The song captures that inspired feeling, drawing from personal experiences and emotions. It's a special reminder of my journey, reflecting on where I started and how far I've come.

I set short-term goals in my creative process, like song targets, collaborators, and album vibe. Soon, I aim to release a new album or single, collaborate with Travis Scott, perform at major awards shows, win accolades, reach a billion streams, tour internationally, and expand my fan base.

I enjoy exploring new genres and styles, open to experimenting with different sounds. In the future, I aim to incorporate more electronic and experimental elements in my music, and I'm keen on collaborating with artists from diverse genres. Always seeking to challenge myself and push boundaries, I'm excited about the evolving journey ahead.

I seek collaborators who are open-minded, passionate, and creative, valuing those unafraid to experiment. A standout collaboration was with 7784 Music Entertainment on "Telling Me." It was special, leading to a Quality Time music video shoot and featuring a diverse cast, garnering support from around the world.

Connecting personally with fans during the holidays is crucial. Engage through social media greetings, share festive content, host themed livestreams or Q&A sessions, and participate in charity drives. Reflecting on memorable fan interactions, one standout moment was when a fan brought a thoughtful gift to an Isivivane concert – a touching gesture that left a lasting impression. Exciting things ahead! New album and tour in the works, exploring fresh musical directions. Increased fan engagement via social media planned. Grateful for fan support, eager to grow as an artist and connect meaningfully. The future looks promising!